Web Design & Development Studio · 1,046 Five-Star Reviews

Websites That Look
Premium — And
Actually Sell.

We design and build ecommerce stores, business websites and custom web apps. 500+ projects shipped, 1,046 five-star reviews, and six years without a missed deadline.

Start Your Project → See Our Work
No contracts Reply in under 4 hours 100% free consultation
1,046
Verified on Fiverr ↗
5.0
★★★★★
500+
Sites built
6 yrs
Experience
Conversion Rate
4.8%
↑ +2.1% after rebuild
luxecandles.myshopify.com
Online Store
SaaS Product
Business Site
Web App
LUXE CANDLES
ShopAboutCart (2)

Handcrafted
Luxury

Premium soy candles for the modern home

Shop Collection
🕯️
Amber Oud
$48
🌿
Cedar Sage
$52
🌹
Rose Gold
$45
NOVA STORE ⚡ AI-Powered
🤖 AI writing your product descriptions...
Emails sent today
1,240
AI upsells triggered
87
Chatbot resolved
94%
Revenue today
$3,840
VELOUR BEAUTY
ShopBundlesCart (1)

Clean Beauty,
Real Results

Science-backed skincare for every skin type

Shop Collection
🧴
Serum C+
$68
💄
Lip Plump
$32
✨
Glow Oil
$54
PRIMAL
StackGoalsCart

Built for
Performance

Science-backed supplements for serious athletes

Shop Stacks
💪
Whey Pro
$59
🔥
Burner X
$49
⚡
Creatine
$39
Monthly Revenue
$84k
↑ +47% in 60 days
⭐ Fiverr Top Rated · 1,046 five-star reviews
🛡️ 30-day post-launch support
⚡ Response in < 4 hours
🎯 Never missed a deadline in 6 years
🔓 No contracts — cancel anytime
0+
Sites Built & Launched
0
Five-Star Reviews ↗
5.0
Average Rating
+68%
Avg. Conversion Lift
Real Results

What Happens After
We Build Your Site

Not promises. Numbers from real projects — the same work we'll do for you.

1.4%
→
3.6%
Conversion Rate
SONEXT client · Full rebuild
34
→
91
PageSpeed Score
SONEXT client · Speed optimization
$41k
→
$143k
Monthly Revenue
SONEXT client · Redesign + CRO
See all case studies with full breakdowns →
What We Do

Everything Your Brand
Needs To Show Up Well.

Storefronts, websites, software, identity and AI assistants — designed and built by one team, so the pieces actually fit together.

🛒

Ecommerce Development

Stores built to sell. Custom themes, platform migrations and checkout work for brands whose storefront has to carry real revenue.

Get a Free Store Audit →
⚡

Websites & Web Apps

Marketing sites, SaaS product sites and full custom applications — hand-built in React and Next.js when a template will not do the job.

  • Business and marketing websites
  • SaaS product and landing pages
  • Custom apps with auth and databases
  • Dashboards, portals and internal tools
Discuss Your Build →
🤖

AI Assistants

Chat and voice assistants that answer customers around the clock — trained on your business, handing off to a human the moment it matters.

  • Website chat assistants that qualify leads
  • Voice agents that answer and make calls
  • Booking, reception and inbound handling
  • Trained on your own docs and catalogue
See How It Works →
🎨

Branding & Visual Identity

The logo, palette, type and collateral that make a brand look like it belongs at its price point — not like it was assembled from a template.

  • Logo and visual identity systems
  • Brand guidelines your team can follow
  • Graphic and marketing design
  • Social, packaging and ad creative
Get a Quote →
📐

UI/UX & Product Design

Interfaces designed before they are built. We work out how the thing should behave, then hand the developer a design that already answers the hard questions.

  • App and dashboard interface design
  • User flows and wireframes
  • Design systems and component libraries
  • Figma files built for handoff
Get a Quote →
📈

Growth: CRO + SEO

Traffic you already pay for, converting better. Plus the technical work that gets you found — in Google and in AI search results.

Book a Growth Call →
See All Services & Pricing →
Platforms

We Build On What
Fits Your Business.

Not every project belongs on the same platform. We pick the one that matches your budget, your team and how far you plan to grow — then build it properly.

Ecommerce Platforms

Six years and 500+ stores on Shopify. We know where the conversion leaks are before we open the theme editor, because we have fixed them hundreds of times.

  • Shopify and Shopify Plus — custom themes, apps, checkout extensions
  • BigCommerce and Magento for catalogues that outgrow Shopify
  • Migrations that keep your rankings and your redirect map intact
  • Subscription, wholesale and multi-currency setups
Shopify Shopify Plus Liquid Hydrogen BigCommerce Magento Klaviyo Recharge

Best for: brands selling physical products who need a storefront that converts and a back office that does not fight them.

Our Work

Stores, Sites
And Software.

A storefront doing real revenue, a local firm that needed to be found, a SaaS product, and a scheduling app with a live database behind it.

Gince Goods
Ecommerce
Gince Goods

Shopify storefront rebuild focused on product presentation and checkout flow.

ShopifyLiquidCRO
View Case Study →
Tennant Products
Ecommerce
Tennant Products

Custom Shopify theme built around a wide product catalogue and repeat purchase.

ShopifyCustom Theme
View Case Study →
Batur Amsterdam
Ecommerce
Batur Amsterdam

Brand-led Shopify build for a European lifestyle label.

ShopifyBrand Design
View Case Study →
Accurate Notary
& Tax Pros
Business Site
Accurate Notary & Tax Pros

Hand-coded site for a Las Vegas notary, bookkeeping and tax firm, with a dedicated landing page per service for local search.

HTML5Custom CodeLocal SEO
Visit Site ↗
Barkat
Business Site
Barkat

Product site for shop billing and inventory software serving pharmacies and general traders, with pricing, feature modules and desktop app downloads.

Next.jsReactSaaS
Visit Site ↗
Dash Connectif
Web App
Dash Connectif

Employee scheduling and roster application for a Dutch client — availability submission, change requests, attendance tracking and employee management on a live database.

ReactSupabaseVercel
View Case Study →
Why Direct?

MerchantUp vs Your
Other Options

We came from Fiverr. We know exactly what you get there — and what you don't.

What you care about Fiverr / Upwork MerchantUp — Direct Big Agency
Quality guaranteeHit or miss✓ AlwaysUsually
Revenue-focused strategyRarely✓ Every projectSometimes
Direct access to expertNo✓ Always FaizanJunior staff
Speed optimization includedExtra cost✓ StandardExtra cost
Post-launch supportUsually none✓ 30 days freePaid retainer
Response timeHours to days✓ Under 4 hoursSlow
Proven track recordVaries✓ 1,046 reviewsSome
Start Your Project →
Free audit · No contracts · Reply in under 4 hours
How It Works

Simple Process,
Predictable Results

01

Free Store Audit

We review your store, identify every layout issue costing you conversions, and send you a Loom walkthrough within 4 hours. Free. No pitch.

02

Custom Proposal

Scope, timeline, fixed price. You approve everything before we start. No surprises — ever.

03

Build & Review

We build. You see live previews at every milestone. Regular updates, no disappearing acts.

04

Launch + 30-Day Cover

We launch when you're 100% happy. Then we stick around for 30 days of free support.

Case Studies

The Numbers
Behind The Work

All Projects →
GINCE
gincegoods.com · Amsterdam
Figma to Shopify

Gince Goods

Amsterdam eyewear brand. Complete Figma-to-Shopify build — every section custom-coded in Liquid. Multi-currency, 200+ regions, live and converting.

92
Desktop Performance
100
SEO Score
BÁTUR
baturamsterdam.com · Amsterdam
Figma to Shopify

Bátur Amsterdam

Women's fashion brand. Custom Dawn theme build with destination-based collections. Zero to live — 100/100 SEO from day one.

100
SEO Score
96
Accessibility
TENNANT PRODUCTS
tennantproducts.com · USA
Monthly Retainer

Tennant Products

Science-backed supplement brand founded by Harvard-trained ophthalmologist Dr. Jerry Tennant. MerchantUp serves as their dedicated Shopify developer — ongoing store development, campaign landing pages, and custom Liquid coding.

Dedicated
Shopify developer
Monthly
Retainer engagement
Full-stack
Theme + custom code
Social Proof

1,046 Reviews.
All Five Stars.

From the SONEXT era — every word real, every client real. Verify on Fiverr ↗

★★★★★
"Faizan has come to be thought of as an extension of our team. His ability to seamlessly integrate into our operations by providing world class bug free coding has been invaluable."
CN
carlosnunez3
United States
⭐ SONEXT · Fiverr Verified
★★★★★
"I am beyond excited about just how my website has been created and completed! I totally put my trust in my freelancer's hands and he hit it out of the park."
AI
accurate_instal
United States
⭐ SONEXT · Fiverr Verified
★★★★★
"Faizan continued to provide revisions until he was able to get what I was looking for in regard to our company Shopify website — including a frequently bought together section."
WD
wdavis6300
United States
⭐ SONEXT · Fiverr Verified
★★★★★
"Faizan Sadiq consistently impresses with his outstanding code expertise and thorough documentation, always exceeding expectations. Working with him is a seamless experience every time."
RB
romyelb
Netherlands
⭐ SONEXT · Fiverr Verified
★★★★★
"Faizan does great work in a timely manner. Very patient, professional, and aim to please. I am never disappointed and will always use for future projects."
SB
sbryant0819
United States
⭐ SONEXT · Fiverr Verified
Faizan Sadiq — Founder, MerchantUp Shopify Development Agency
Faizan Sadiq
Founder · Previously SONEXT on Fiverr
Started SONEXT as a freelancer. Built it to Fiverr's top-rated Shopify seller with 1,046 five-star reviews across 500+ stores. MerchantUp is the next chapter — the same expertise, direct.
Our Story

Your Web
Development Partner.

We didn't start MerchantUp from zero. We built SONEXT from zero — 1,046 reviews, 500+ projects, 6 years as a top-rated development partner. MerchantUp is that same expertise, working directly with the brands and founders who deserve better than a freelance platform.

When you work with us, you're not getting a new agency learning on your dime. You're getting a team that has seen every web problem — and solved it — hundreds of times over.

500+
Sites Launched
1,046 ↗
Verified on Fiverr
4h
Avg Response Time
0
Missed Deadlines
Our Full Story →

End-to-End Delivery

Design, build, launch and support in one place. No handoffs between three agencies who blame each other when something breaks.

1,046 Five-Star Reviews

Six years of public, verifiable feedback across 500+ projects. Not testimonials we wrote ourselves.

You Talk To The Builder

No account managers relaying messages. You speak directly with the person writing the code.

The Right Platform

We recommend what fits your budget and your team, even when that means a smaller invoice for us.

Built To Be Found

Technical SEO and AI search visibility are part of the build, not an upsell after launch.

Support After Launch

30 days of post-launch support on every project, and a reply inside four hours when you need us.

Transparent Pricing

No Surprises. No Hidden Fees.

Fixed-scope packages — you know the cost before we start.

Focused Redesign
$1,200
One-time · 7–10 days
  • Homepage rebuild
  • Product page template
  • Mobile-first layout
  • Speed optimisation
  • 1 round of revisions
  • 14-day post-launch support
Start Your Project →
Most Popular
Full Store Redesign
$1,800
One-time · 10–14 days
  • Homepage, collection & product pages
  • Cart & checkout polish
  • Mobile-first, 90+ PageSpeed
  • CRO audit included
  • On-page SEO setup
  • 2 rounds of revisions
  • 30-day post-launch support
  • Loom walkthrough video
Start Your Project →
Custom / Figma Build
$2,500+
One-time · custom timeline
  • Custom Figma design or pixel-perfect build
  • Unlimited custom sections
  • All page types included
  • App integrations
  • Advanced CRO implementation
  • 2 rounds of revisions
  • 30-day post-launch support
Get a Quote →
🛡️
Love It or It's Free — Guaranteed

Every redesign includes two rounds of revisions at no extra cost. If after both rounds you're still not satisfied, we issue a full refund — no questions asked. We have 1,046 five-star reviews because we don't take your money and run.

See full pricing for all services →
From the Blog

Resources & Insights

All Articles →
eCommerce

7 Shopify Changes That Boosted Our Client's Revenue by 68%

The exact conversion rate optimizations we applied to a struggling supplement store — before and after.

May 2026 · 6 min read
AI & Automation

How AI Is Changing Online Stores in 2025 (And What To Do About It)

From product description generators to fully autonomous inventory systems — what's real and what's hype.

Apr 2026 · 8 min read
CRO

10 Shopify CRO Fixes That Take Under 30 Minutes Each

Quick wins for store owners losing sales to fixable layout and UX issues — no developer needed for most of them.

May 2026 · 7 min read
FAQ

Common Questions

No. Ecommerce is where most of our 500+ projects sit, but we also build business websites, SaaS product sites and custom web applications in React and Next.js. Recent work includes a scheduling application with a live database and a hand-coded site for a professional services firm. Tell us what you need and we'll tell you honestly whether we're the right fit.
Simple Shopify sites take 5–7 days. Most professional builds take 10–14 days. Larger or Shopify Plus projects are scoped individually. We always give you a firm deadline before we start — and we never miss it.
Our Shopify development starts from $800 for a Starter build, $1,500 for Professional, and $3,000+ for Enterprise or Shopify Plus. All packages are fixed-price — no surprise invoices. See the full pricing page for a complete breakdown.
We built SONEXT — Fiverr's top-rated Shopify development partner with 1,046 five-star reviews. Working directly with MerchantUp means no platform fees, direct access to Faizan (not a junior account manager), a revenue-focused strategy, and 30-day post-launch support as standard.
Every project includes 30 days of free post-launch support — bugs, tweaks, questions, all covered. After that, we offer flexible monthly retainers for ongoing Shopify updates, SEO, or CRO work.
Free Project Consultation

Find Out What Your
Website Is Costing You.

Submit your store URL and we'll send you a personalised Loom video audit within 4 hours — walking through every layout issue costing you conversions. Free, no commitment, no pitch.

Start Your Project →
No contracts Loom audit in under 4 hours 100% free